![]() ![]() With Captivate off the table, hosting platform Buzzsprout, that serves over 100k podcasts, becomes even more appealing for a longtail inventory play.Įarlier in the year, iHeartMedia acquired audio ad technology company Triton Digital for 230 million dollars from E.W. Ad exchanges thrive on inventory, so the purchase of Remixd, which “automatically converts text articles into audio files” provides Global a quick path to more ad supply. So acquiring podcast hosting, analytics, and monetization platform Captivate, which is IAB certifiedand has strong brand appeal for indie podcasts, shows Global’s drive to be more accessible. While Global, the UK-based media & entertainment group and parent company of DAX Digital Ad Exchange does offer podcast hosting capabilities, their main appeal for publishers has been monetization opportunities. For a company reporting around $16m in revenue per quarter from podcasting alone, expect to see them fully migrate to AmperWave and bulk up the public offering for the platform. ![]() Audacy will continue to operate WO Streaming under the name AmperWave.” Today, Audacy builds and hosts their radio broadcast to podcasts solution with Triton Digital’s Omny Studio, owned by close competitor iHeartMedia, while hosting their Cadence13 and Pineapple Street Media shows on Spotify’s Megaphone. For $40m, they also bought “an exclusive, perpetual license of WideOrbit’s digital audio streaming and podcasting technology and related assets and operations. Podcorn gives Audacy micro-influencer reach contrasting with their higher-profile owned and repped shows. Kicking it of by acquiring longtail self-serve ad marketplace Podcorn for $22.5m. With the leadership team from Advertisecast taking a more active role, and former board chairman and investor Brad Tirpak coming on as CEO, Libsyn has a chance to really upgrade their image if they can match the momentum of their competitors and integrate a non-trivial amount of companies into one of the oldest podcast platforms still active.Īudacy, started the year as Entercom, and after 53 years, rebranded. They started by raising 25 million dollars and they definitely put it to work, buying podcast creation platform Auxbus, subscription and membership platform Glow for 1.2 million dollars, host and announcer read self-serve advertising marketplace Advertisecast for 30 million dollars, and longtail podcast advertising marketplace PODGO. In 2019 Pocket Casts became a freemium app by making the app free and introducing a new subscription service called Pocket Casts Plus – the service provided extra features like exclusive app icons, a desktop app, and 10GB of cloud storage with the cost of $0.99/mo or $10/year.Libsyn, the public podcast hosting platform founded in 2004 had an incredibly active year. Pocket Casts is one of the most popular podcast apps on both iOS and Android, mainly due to the seamless cross-platform integration. We’re thrilled that we can continue to give our users a multitude of ways to tell and engage with stories that matter.Ĭofounders Russell Ivanovic and Philip Simpson will continue to lead Pocket Casts as part of Automattic. ![]() We will explore building deep integrations with and Pocket Casts, making it easier to distribute and listen to podcasts. We’re excited to announce that Pocket Casts will be joining Automattic, the parent company of Īs part of Automattic, Pocket Casts will continue to provide you with the features needed to enjoy your favorite podcasts (or find something new). After its acquisition of Day One back in June, the parent of WordPress & Tumblr Automattic has announced that it had bought popular podcasts app Pocket Casts.Īutomattic has stated in a blog post today that the app has joined its family and that cofounders Russell Ivanovic and Philip Simpson will continue to lead the app:
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